Some studies are anonymised at the client's request. All figures are verified.
The founder ran every deal personally. Over 60% of their week was spent on unqualified prospects who should never have made it past the first call. There was no pipeline visibility, no qualification criteria, and revenue was completely capped by the founder's availability. When delivery got busy, sales stopped dead.
'I had no idea how much time I was wasting on the wrong conversations. Once the qualification gate was in and the setter was running, I could not believe how much headspace I got back. The revenue almost felt like a side effect of getting the system right.'
Strong inbound lead flow but only a 21% close rate. The founder pitched immediately after a short intro call with no structured discovery. Proposals were generic PDFs with no follow-up system behind them. When a prospect went quiet, the founder assumed they were not interested and moved on.
'I was generating the leads. I just could not close them consistently. Kryson showed me exactly where I was losing deals and gave me the tools to fix it. Close rate went from 21% to 38% and the revenue followed.'
Zero visibility into sales metrics or channel profitability. Reps were self-reporting deal status with no objective criteria. Follow-up was sporadic. Forecasting was guesswork. The founder had no reliable way to predict next month's revenue or understand why good months happened and bad months kept repeating.
'We had no idea what was working and what was not. Kryson gave us the visibility to actually manage the business instead of just hoping. The revenue nearly doubled before we changed anything about our service.'
A two-partner consulting firm generating most revenue through referrals. When referrals slowed, they had no outbound motion and no way to convert inbound enquiries that did come in. Proposals took over a week to send. The average deal cycle was 47 days because neither partner followed a structured process.
'We went from hoping the phone would ring to actually controlling our revenue. The proposal system alone was a game changer. We stopped losing deals to slow follow-up overnight.'
A 12-person agency with strong delivery but 35% annual client churn. The founder closed deals on price rather than value. There was no onboarding structure to set expectations after signing. Clients churned at months 3 to 4 because the initial engagement felt disjointed.
'We were so focused on winning new clients that we forgot to keep the ones we had. Kryson showed us the churn was costing more than the new business was making. Fixing retention was the single highest-leverage move we could have made.'
A founder-led creative agency that had grown to £14K/mo through word of mouth but had no sales process at all. Every deal was different. The founder quoted based on gut feel, gave discounts when pushed, and had no follow-up system. Three out of every five proposals went cold with no response.
'I did not even realise I had a sales problem. I thought I just needed more leads. Turns out I was losing half the deals I already had because I had no system. The structure Kryson put in changed everything.'
90 minutes. Your pipeline, conversion data, and sales process examined and mapped. No pitch. Just diagnosis.
No commitment required. Founder to founder.