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Where is your biggest revenue bottleneck right now?

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We review every application personally. If you're a fit, you'll hear from us within 24 hours.

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We take a maximum of 5 clients per quarter. Spots are reviewed in order of application.

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Not quite the right fit yet.

Our work is best suited to agencies doing at least £10,000 per month. At that stage the commercial infrastructure work we do has the most impact.

If you're building toward that, we'd encourage you to revisit when you're there.

What We Do Results About Insights Careers FAQ Apply Now
Results

Pipeline conversion results: real numbers, real agencies, real timelines.

Six founder-led B2B firms. Six revenue systems installed. All figures verified.

6.68x
Highest Recorded Multiple
North Star Solutions, 90 days
2–3x
Conversion Rate Uplift
Regardless of starting point
100%
System Retention Rate
Every system built is still operational

Some studies are anonymised at the client's request. All figures are verified.

Wise Enterprises
B2B Professional Services
£27K → £127.5K /mo
3.72x in 60 days
Before
£27,000 /mo
After
£127,500 /mo
Growth
+£100,500 /mo
The Situation

The founder ran every deal personally. Over 60% of their week was spent on unqualified prospects who should never have made it past the first call. There was no pipeline visibility, no qualification criteria, and revenue was completely capped by the founder's availability. When delivery got busy, sales stopped dead.

What We Installed
  • Automated qualification gate with four mandatory criteria before any prospect entered the active pipeline
  • Seven structured pipeline stages with clear entry and exit criteria for each
  • Dedicated setter process so the founder only attended pre-qualified, confirmed opportunities
  • Commission-only setter hired and onboarded within the first four weeks
  • Weekly accountability cadence: pipeline review, conversion review, and deal debrief every Monday
  • Full pipeline migration into Close CRM with real-time reporting dashboards

'I had no idea how much time I was wasting on the wrong conversations. Once the qualification gate was in and the setter was running, I could not believe how much headspace I got back. The revenue almost felt like a side effect of getting the system right.'

TeamCTC Ltd
B2B Marketing Agency
£8K → £61K /mo
6.63x in 90 days
Before
£8,000 /mo
After
£61,000 /mo
Growth
+£53,000 /mo
The Situation

Strong inbound lead flow but only a 21% close rate. The founder pitched immediately on the first call with no structured discovery. There was no framework for the close call and no follow-up system when prospects went quiet. When someone stopped responding, the founder assumed they were not interested and moved on.

What We Installed
  • Pain-based discovery framework with 12 core questions covering urgency, budget, current situation, and decision process
  • Two-call close framework: structured discovery on call one, committed close call on call two
  • Structured close call process with commitment gates and escalation triggers
  • 7-touch post-discovery follow-up sequence with specific messaging for each stage
  • CRM rebuild with six pipeline stages and mandatory next-action fields
  • Weekly pipeline review and close rate tracking from Week 1

'I was generating the leads. I just could not close them consistently. Kryson showed me exactly where I was losing deals and gave me the tools to fix it. Close rate went from 21% to 38% and the revenue followed.'

North Star Solutions
B2B Services Agency
$12.5K → $96K /mo
6.68x in 90 days
Before
$12,500 /mo
After
$96,000 /mo
Growth
+$83,500 /mo
The Situation

Zero visibility into sales metrics or channel profitability. Reps were self-reporting deal status with no objective criteria. Follow-up was sporadic. Forecasting was guesswork. The founder had no reliable way to predict next month's revenue or understand why good months happened and bad months kept repeating.

What We Installed
  • Full Revenue Operating System with real-time KPI dashboards in Close CRM
  • Eight pipeline stages with objective entry and exit criteria for each
  • Pain-based discovery framework adapted for the agency's specific service lines
  • Structured close call process with commitment gates at every stage
  • Weekly pipeline review, call review, and conversion review cadences
  • Lost deal tracking system to identify recurring patterns and feed learnings back into the process

'We had no idea what was working and what was not. Kryson gave us the visibility to actually manage the business instead of just hoping. The revenue nearly doubled before we changed anything about our service.'

UK Consulting Practice
B2B Consulting Firm
£18K → £74K /mo
4.11x in 75 days
Before
£18,000 /mo
After
£74,000 /mo
Growth
+£56,000 /mo
The Situation

A two-partner consulting firm generating most revenue through referrals. When referrals slowed, they had no outbound motion and no way to convert inbound enquiries that did come in. The average deal cycle was 47 days because neither partner followed a structured process and there was no close call framework.

What We Installed
  • Inbound response system with a 4-hour speed-to-lead target and automated booking flow
  • Structured discovery call framework tailored to their consulting services and ICP
  • Close call framework that cut average deal cycle from 47 days to under 14
  • 5-touch follow-up cadence with value-add content at each stage
  • CRM implementation from scratch with pipeline visibility for both partners
  • Fortnightly deal review replacing ad-hoc conversations about pipeline

'We went from hoping the phone would ring to actually controlling our revenue. The close call framework alone changed everything. We stopped losing deals we should have won overnight.'

UK Performance Marketing Agency
Performance Marketing Agency
£32K → £89K /mo
2.78x in 60 days
Before
£32,000 /mo
After
£89,000 /mo
Growth
+£57,000 /mo
The Situation

A 12-person agency with strong delivery but 35% annual client churn. The founder closed deals on price rather than value. There was no onboarding structure to set expectations after signing. Clients churned at months 3 to 4 because the initial engagement felt disjointed.

What We Installed
  • Value-based sales process replacing the price-led pitch with ROI-focused discovery
  • Client onboarding framework with structured first-30-days touchpoints
  • Retention review cadence at day 30, 60, and 90 to catch early churn signals
  • Upsell and expansion playbook identifying trigger points for additional services
  • Pipeline segmented into new business and expansion tracks with separate KPIs
  • Monthly revenue review cadence replacing the founder's ad-hoc check-ins

'We were so focused on winning new clients that we forgot to keep the ones we had. Kryson showed us the churn was costing more than the new business was making. Fixing retention was the single highest-leverage move we could have made.'

UK Creative & Strategy Agency
Creative and Strategy Agency
£14K → £52K /mo
3.71x in 90 days
Before
£14,000 /mo
After
£52,000 /mo
Growth
+£38,000 /mo
The Situation

A founder-led creative agency that had grown to £14K/mo through word of mouth but had no sales process at all. Every deal was different. The founder priced on gut feel, gave discounts when pushed, and had no follow-up system. Three out of every five discovery calls led nowhere.

What We Installed
  • Standardised discovery framework replacing the founder's unstructured chemistry calls
  • Tiered pricing structure with three packages, removing the guesswork from quoting
  • Close call script with built-in urgency framing and committed next steps
  • Objection pre-handling built directly into the discovery and close call stages
  • Lost deal debrief process to capture why deals did not close and feed learnings back in
  • Commission-only setter brought in at Week 6 to handle initial qualification and booking

'I did not even realise I had a sales problem. I thought I just needed more leads. Turns out I was losing half the deals I already had because I had no system. The structure Kryson put in changed everything.'

KRYSON
Get Started

Stop losing revenue you already earned.

90 minutes. Your pipeline, conversion data, and sales process examined and mapped. No pitch. Just diagnosis.

We take a maximum of 5 clients per quarter. If you are a fit, you will hear from us within 24 hours.

Kryson Limited is a member of the Kryson Group | A privately held group of commercial advisory and service businesses