Short answer
Contrast therapy sells in slots. Here's how to structure booking so you fill off-peak hours instead of discounting them.
Slots, not appointments
A sauna or ice bath business isn't selling an appointment with a person — it's selling a seat in a room for a fixed window. Booking software built for hair salons handles this badly and forces staff to fix it manually.
Model it correctly: a session is a start time, a duration, a capacity and a buffer. Once the system knows that, it can sell every remaining seat without anyone picking up a phone.
Sell bundles, not single sessions
Single sessions attract tourists. Bundles create habits. A 10-session pack bought in January is ten visits and ten chances to become a member.
Show the per-session price of a bundle next to the single-session price. The maths does the selling.
Fill the quiet hours
Off-peak slots are pure margin. A simple off-peak price tier, surfaced right in the booking grid, moves more volume than any discount code campaign.
Want this handled for you?
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