Kryson isn't always the right answer.
Here's how a Kryson build actually compares to a template platform, a freelancer and an agency retainer — including the cases where you should pick one of them instead.
Short answer
Kryson charges a one-time €497–€1,497 for a custom wellness website you own outright, with booking, Stripe payments and local SEO included. Template platforms cost less up front but charge monthly forever; agencies do more but start around €3,000 plus a retainer.
Pikenhot
Live client — sauna & ice bath, Glanmire, Cork
One-time
No retainer, no licence, no monthly ransom
You own it
Code, domain and hosting handed to you at launch
Est. 2024
Cork-based, wellness businesses only
Want the detail? See exactly what we built for Pikenhot
The whole picture, not the sales pitch.
| Kryson | Wix / Squarespace | Freelancer | Agency retainer | |
|---|---|---|---|---|
| Up-front cost | €497 – €1,497 one-time | €0 – €300 setup | €800 – €3,000 | €3,000 – €10,000 |
| Ongoing cost | Hosting €5–€15/mo | €20–€50/mo, forever | Varies | €500–€2,000/mo |
| Who owns it | You, fully | The platform | Usually you | Often the agency |
| Booking & payments | Built in with Stripe | Paid app add-ons | Depends | Built in |
| Member portal / CRM | Included on Complete | Not realistically | Rare | Custom quote |
| Local SEO setup | Included from day one | You do it | Sometimes | Included |
| Time to live | 7 – 21 days | A weekend of your time | 4 – 8 weeks | 8 – 16 weeks |
| Industry knowledge | Wellness only | None | Varies | Generalist |
Competitor figures are typical Irish market ranges, not quotes. Kryson figures are our actual published prices.
When you shouldn't hire us
Choose Wix or Squarespace if
You need something online this weekend, budget is genuinely zero, and you're happy to rebuild later when bookings outgrow the platform.
Choose a freelancer if
You already know exactly what you want, have someone you trust, and don't need booking, payments or a member portal.
Choose an agency if
You need brand strategy, photography, paid media and ongoing campaign management, and you have the monthly budget to keep it running.
Choose Kryson if
You run a gym, sauna, studio or coaching business in Ireland, you want booking and payments working properly, and you'd rather pay once and own it.
What every build includes
- Custom design, not a bought template
- Mobile-first with sub-second loads
- Google Business Profile setup
- JSON-LD structured data
- Search Console submission
- Full code and hosting ownership
Questions people actually ask
Why is Kryson cheaper than an agency?
Because we build one type of website for one industry. There's no discovery phase spent learning how a class timetable works, no account manager layer, and no monthly retainer to fund. The narrow focus is what makes the fixed price possible.
What's the catch with a one-time fee?
There isn't one, but be clear on scope: the fee covers the build in the package you choose. Hosting (roughly €5–€15 a month) and your domain are paid by you directly, and substantial new features after launch are quoted separately.
What happens if I want changes after launch?
You own the code, so you can take it anywhere. If you'd rather we did the work, we quote it as a small piece of work rather than putting you on a retainer.
Is a template really that bad?
For a brochure site, no. It becomes a problem the moment you need real booking logic — capacity, buffers, bundles, member accounts — because platform add-ons charge monthly and still can't model it properly.
Still deciding?
Book a free call. If a template platform is genuinely the better call for you right now, we'll say so.