Insights

Everything we've learned building wellness sites.

No fluff, no listicles written for algorithms. Just what works for Irish gyms, saunas and studios trying to fill classes.

The 12-point website checklist every Irish gym should pass

Run your current site through this list. If you fail more than three, you're leaking memberships every month.

Contrast therapy sells in slots. Here's how to structure booking so you fill off-peak hours instead of discounting them.

Ignore the agency jargon. There are five things that decide whether you appear in the Maps pack for your town.

One-time build fees versus monthly platform rent — and why the second one quietly costs you more.

Pauses, cancellations, receipts and 'what's my payment date' — all of it can happen without you.

Every extra second before your booking page renders costs conversions. Here's what to measure.

Your Business Profile outranks your website for 'gym near me'. Here's how to set it up properly for an Irish address.

Class packs, drop-ins, teacher pages and a timetable that people can actually book from. Templates handle none of it well.

Real numbers for builds, booking systems and hosting — plus the costs Irish operators forget to budget for.

Cookie banners, booking data and health information — what an Irish gym, studio or clinic actually has to get right.

We'll build the site, set up local SEO and hand you full ownership.